Services and prices
Five stages, from first search to loyal patient
Websites, Google profiles and patient emails for independent private dental practices, whether you need more patients or more from the patients you already have.
The Bitewing System
What each stage includes
Your audit shows which stage has the most gaps. That’s where we start.
Attract
Patients find you
Most patients compare practices on Google before they visit a website. We make sure yours is the profile that looks active, complete and trusted.
What we do
- Google Business Profile set up and kept up to date: photos, services, opening hours and posts
- Review requests after visits, and replies to every review
- A careers page that helps you recruit dentists, hygienists and nurses
Capture
Visitors become enquiries
Your website has a few seconds to answer a patient’s questions on a phone. We make it fast, clear and easy to act on.
What we do
- A fast, mobile-friendly website that includes the information GDC guidance asks for
- Treatment pages with clear prices and finance options
- Online booking or a clear booking button, so patients don’t have to call reception
Convert
Enquiries become appointments
An enquiry that waits until tomorrow is often booked somewhere else. We set up simple follow-up so nobody slips through.
What we do
- Prompt, friendly replies to web enquiries
- Welcome emails that tell new patients what to expect
- Easy consultation booking for private treatments
Start
You see what’s working
Patients say yes when they understand the treatment, the price and the dentist. And you should be able to see which marketing actually pays.
What we do
- Treatment information, prices and dentist profiles that help patients decide
- Simple tracking from first enquiry to accepted treatment
- A short, plain-English report every month
Retain
Patients come back
Your existing patients are your best source of future treatment. We help you keep in touch with them properly.
What we do
- Recall reminders for patients who are due or overdue
- Gentle reactivation emails for lapsed patients
- Treatment campaigns, and support for your membership plan
Prices
Clear prices, agreed up front
Many dental agencies charge £2,000 or more a month. Bitewing is built for independent practices that want the essentials done properly, without the agency price tag.
Compliance Fix
Fixing GDC gaps on your current website
£345
one-off
- Every missing GDC item added to your existing site
- Each dentist’s qualifications and GDC number checked
- Complaints procedure, GDC contact details and a ‘last updated’ date
- Checked and dated when we finish
Contract None
Visibility
Getting found and reviewed
£199 a month
no setup fee
- Google profile management
- Review requests and replies
- Monthly GDC compliance check
- Monthly plain-English report
Term 6 months, then monthly
All five stages
Growth
The full system
£299 a month
plus £1,495 setup
- Everything in Visibility
- A new website that meets GDC guidance, with hosting and edits
- Enquiry follow-up and enquiry-to-treatment tracking
- A quarterly patient email campaign
Term 12 months
Prices are the full amount: no VAT is added. You own your domain, website, Google profile and patient data. Questions about pricing? Book a 20-minute call.
Only 3 places
Founding practice offer
The Growth plan for £495 setup (instead of £1,495) and £249 a month (instead of £299), for the first three practices that sign up by 12 December 2026.
In return, we’ll ask for honest feedback and a short case study after six months.
How it works
From first check to steady growth
Free audit
We check your website and Google profile against 25 points, by hand, and send a short report within 5 working days.
Short call
20 minutes, booked online at a time that suits you, to agree what matters most to your practice.
Build
We fix the gaps or build your new site. Most new websites go live within four to six weeks.
Grow
Your monthly plan keeps everything up to date and patients coming back, with a short report each month.
Questions
Questions practices ask us
Do you work with mixed NHS and private practices?
Yes. Bitewing is for independent practices, whether fully private or mixed. If your NHS list is full, we focus on private treatments and keeping existing patients.
We’re already full. Why would we need marketing?
A full book today can thin out quickly when patients miss check-ups or move on. We help you keep the patients you have, fill cancellations, and grow the private treatments you want more of. Full practices often gain most from recruitment help and fewer phone calls.
We already have a website. Do we need a new one?
Not always. If your site works well on a phone and just needs the GDC basics added, the Compliance Fix may be all you need. Your free audit will tell you, and we’ll be straight with you about which makes more financial sense.
Who is responsible for GDC compliance, you or us?
Your dentists remain responsible for their own advertising under GDC guidance. We make sure your website includes what the guidance asks for, check it every month, and you approve all content before it goes live.
Do you guarantee results?
No honest marketer can promise a number of new patients. What we do promise is clear work, done on time, and a monthly report showing exactly what changed.
How long does a new website take?
Usually four to six weeks from our first meeting, depending on how quickly we get your photos and approvals.
How long are the contracts?
The Compliance Fix is a one-off job with no contract. Visibility runs for 6 months, then month to month. Growth runs for 12 months, because it includes building your new website.
What about patient data?
Your patient data stays in your practice software. For email campaigns we only use what you choose to share, we work under a data processing agreement, and we follow UK GDPR.
What happens if we stop?
You keep your domain, website, Google profile and data. We hand everything over properly.
Where are you based?
Durham. We work with practices across the UK remotely, and we’re happy to visit practices in the North East in person.
Free GDC & Growth Audit
Find out where your practice’s gaps are
A free 25-point check of your website, Google profile and reviews, with a short report listing every gap and your three quickest wins. No obligation.